Real-Estate Platform Powered by PLATMA: Online Property Case

The Dubai and UAE markets are currently experiencing record highs, which makes them attractive markets for property buyers and sellers. These regions also recently implemented new regulations to increase transparency in transactions, making them even more attractive markets for property deals.

That is why the company needed a new product that could reduce the time it takes to close a deal, as well as provide a two-sided revenue model for brokers and offer ease and fast communication on the platform’s community. So, the primary goal was to create a multi-listing system for agents, foreign agents, real estate agencies, and developers.

Together with PLATMA, the task was to present a platform that is designed to provide the best selection experience, increase productivity, and simplify processes to easily close any property deal.

The Challenge

A new platform with flexible integrations with existing CRM systems was required. And the choice of the client was made in favor of PLATMA since we have a Low-code platform with ready-made solutions and citizen developers, which saves both time and money.

The team was tasked with creating a functional and more informative platform with:

  • Reduced time to close the deal
  • Two-sided brokers​ revenue​
  • Verified ​properties
  • Brokers ​evaluation mechanism
  • Easy and fast communication on the platform community
  • Properties presell
  • Statistic ​of brokers’ performance to the brokerage.

The Solution

PLATMA started with the basics: we worked out all the requirements, studied the real estate market, and collected ideas. The designers shared their suggestions and experience and discussed the concept of project development. After all, we quickly went through all the stages and agreed on the structure and design of the new platform with the client.

The result of this collaborative work was Online Property whose entire backend works on PLATMA. The platform combines features of CRM, a business intelligence system, and communication tools to speed up the deal. The platform can also boast a light and easy-to-read design and a set of useful functionalities for customers.

The Results

The result for Online Property has greatly simplified the processes, moving away from manual input/output of data to more creative and strategic tasks. The client received a modern platform where brokers can communicate and find clients or properties for each other by sharing the commission. Brokers interested in selling or renting their properties engage other brokers in cooperation. They communicate with each other using a built-in messenger, can discuss deals directly, negotiate faster, and split the commission.

In addition, the platform allows the pre-selling of properties and has a mechanism for brokers’ evaluation. The platform also provides statistics on brokers’ performance to the brokerage and offers verified properties for added security.

Why Choose PLATMA for Making Your Solution Work?

Turning to PLATMA services you get a low/no-code development platform that is grounded on the real declarative programming approach. We offer a range of low/no-code development tools to help you launch and promote your IT products or grow your business.

In the case of Online Property, PLATMA’s software development tools helped to increase productivity and enhance customer engagement quickly and easily. What’s more, our website construction allowed the client to assemble the platform to promote services for brokers. And using no-code tools, we also achieved automation of repetitive tasks to free up time to focus on other important ones.